Tripura’s Matabari Pera and Pachra Receive GI Tag

Tripura’s Matabari Pera and Pachra Receive GI Tag

News: The Chief Minister of Tripura declared that two traditional items from the state, Matabari Pera and Pachra, have received the prestigious Geographical Indication (GI) tag. This recognition signifies a significant achievement for local artisans and weavers, highlighting the cultural and economic importance of these products.

About Matabari Pera and Pachra:
• Matabari Pera, a dairy-based confectionery used as prasad at the Tripurasundari temple, and Pachra, a handwoven cloth by Indigenous communities, have received the prestigious GI tag.
• The GI tag provides legal protection against unauthorized imitation or misuse, preserving the authenticity and cultural significance of these products.
• This recognition opens avenues for market access and promotion, both domestically and internationally, creating economic opportunities for local communities.
• Previously, Tripuras queen pineapple was also awarded the GI tag along with 13 other products from the Northeast, showcasing the regions diverse and unique offerings.