Kilkari Programme

Kilkari Programme

News: Recently the union Ministers of State for Health and Family Welfare virtually launched the Kilkari programme, a Mobile Health (m-health) initiative for beneficiaries in local content in Gujarat and Maharashtra.

About:
• The Kilkari Programme is a centralized interactive voice response (IVR)-based mobile health service launched in India.
• Kilkari (meaning “a baby’s gurgle”) aims to improve maternal and child health by delivering free, weekly, time-appropriate audio messages directly to families’ mobile phones.

Key features:
• Audio Messages: Kilkari delivers 72 audio messages via IVR, providing crucial information to families.
• Relevance: The messages are tailored to the specific stage of pregnancy or the child’s age.
• Accessibility: By leveraging mobile phones, Kilkari ensures that health-related guidance reaches even remote and underserved areas.
• Content: The messages cover topics such as nutrition, immunization, safe delivery practices, and child development.

Significance:
• Kilkari contributes to strengthening public health infrastructure by promoting awareness and education.
• It aligns with the vision of a Digital Health India, emphasizing technology for the benefit of all citizens.
• The initiative recognizes the critical role of front-line health workers and aims to empower them with accurate information