Sylvester Da Cunha

Sylvester Da Cunha

News: Sylvester daCunha, the creative genius behind the iconic 'Amul Girl' campaign, passed away on 20th June.

• Sylvester daCunha, along with his wife Nisha, conceptualized the famous 'Utterly Butterly' campaign for Amul in 1966, which introduced the world to the endearing 'Amul Girl.' This campaign, with its witty and timely messages, became an instant hit and continues to captivate audiences to this day.

Some life lessons that we can learn from him are as follows:
• Being creative and witty and having the courage to innovate and change the norms.
• He was versatile and adaptable in his skills and interests. He was not only an advertising professional, but also a theatre personality, an actor, a director, and a producer.
• He was socially aware and responsible in his work. He used his platform and influence to raise awareness and comment on various social issues and events. 

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